They don’t get it. Good.
Don’t complain about the hate for the Kendrick Lamar halftime show. Be happy about it. In fact, encourage it because this is what rap has always been about. Those who need to hear will hear. Those who have scorn won’t.
Now that a man with openly evil allegiances has become the richest and most powerful person in the world, it’s more important than ever that rap is reclaimed from the hands of those who cynically exploit it for profit (like you know who). I strongly believe this restoration of the medium is Kendrick’s core project.
Stop trying to convince people who will not and should not hear. Scorn and lack of dedication to the culture encrypts the truth for those who need to hear it.
Don’t complain about the hate for the Kendrick Lamar halftime show. Be happy about it. In fact, encourage it because this is what rap has always been about. Those who need to hear will hear. Those who have scorn won’t.
Now that a man with openly evil allegiances has become the richest and most powerful person in the world, it’s more important than ever that rap is reclaimed from the hands of those who cynically exploit it for profit (like you know who). I strongly believe this restoration of the medium is Kendrick’s core project.
Stop trying to convince people who will not and should not hear. Scorn and lack of dedication to the culture encrypts the truth for those who need to hear it.